‘Woopra’… The Greatest Web Tracking On Earth?
Friday, 2:37 AM
As an internet marketer, I love playing with different tools that make life easier. My specific strength is copywriting. When I say that, most people who aren’t familiar will think I’m talking about something to do with trademarking a name or a phrase or an idea. It’s not…
Copywriting (“copy – writing”) is the art of writing words that persuade the reader to take some sort of action. I call it an art because that’s what it is… an art. It’s a skill that takes time to develop, and many of the best online marketers consider it the “million dollar skill”.
I haven’t made a million dollars… yet. But I’ve acquired the skill to get me there (hopefully soon 
. Anyways, the point I’m trying to make is that when I write a sales letter to get a reader to buy something online, I want to know 3 main things:
1. How many people are going to the site.
2. Where are they coming from.
3. How many of those visitors (the percentage) are actually clicking on the “buy it now” button to make a purchase.
This type of tracking of numbers (or ‘metrics’ as we call them) is vital if I want to test and improve the sales letter. Some words can be changed, deleted, or rearranged to make the letter more persuasive. But also knowing HOW people are finding the sales letter is vitally important.
A person who already knows me, reads my blog, trusts me and what i have to say is going to have a FAR different response to my sales letter than someone who simply saw a 3-line ad on Google. If they’re coming from my newsletter email list, they’re probably going to be much more persuaded to buy. The “conversion rate” will be higher for those types of people.
So how do online marketers TRACK all these things? Simple… we use a tracking tool.
Up until recently, I was using Google Analytics, which is like your car’s dashboard with all the numbers, stats, graphs, charts to see EVERYTHING that’s going on on your website. It tracks how many people came to your site, left, how long they stayed on, where they came from, and what action did they take (did they leave or did they click on a link to buy or go somewhere else?).
Analytics is a free tool, and it’s pretty awesome. But I think I found something that blows Google Analytics out of the WATER.
Check this out…
(This is some C.I.A. shit!)
It’s called “Woopra” and it’s probably the most advanced web tracking tool around (and it’s free to use). I feel like I can almost spy on people with a satellite with this thing! And everything is LIVE tracking (unlike Google Analytics where you have to wait until the next day to get your stats). It even shows a map of the earth so you can see exactly where on the planet someone is looking at your website RIGHT NOW.
It’s in a beta version right now, so it’s still somewhat limited. However, the great thing about Woopra is that you can add and create plug-ins for it. (A plug-in is an extra piece of code anyone can write for it to make it even BETTER).
I’m going to start using it for this blog and see what happens (can’t wait).
- Shiraz
a.k.a. Mr. Nocturnal
P.S. Leave me a comment below. I know who you are because I’m spying on you (… kidding)
This “Woopra” shit seems to infringe on peoples right to privacy. As a first year law student, I am going to do some research to see what kind of legal ramifications using “Woopra” entails…=) Btw, I am the first one to comment on ur blog. What do I get?
Ha! It’s funny you said that.. and I kind of expected it from people who may not be too familiar with what web tracking does for marketing purposes.
This isn’t spying on people as to what they’re doing on their computers, or knowing their personal info (no access to their name, address, or anything like that). When they’re on your site, they’re simply just a number.
It’s simply keeping track of what link someone clicked on to find YOUR site and how many times, and how long they were on your site for.
Once they leave, you’ve lost them forever (unless they come back). It’s like being inside your own store, and watching what door people walked in from, what aisles they’re walking around in, and what products they’re looking at while they are inside. You have no idea who they are. It’s no different.
As for what you get, a nice big hug when I see ya
- Shiraz